WP1 Preparatory activities
Preparatory activities consist of five actions that lead to the full implementation of the project. They include two surveys focused on the two targets groups: potential visitors and museums, establishment of a technical expert group, hiring of equipment and installations, creation of 4 apps and videomaking.
Benchmarking of best practices and survey on potential visitors
Leader: Museum of Lebork, Poland
SURVEY OF THE AUDIENCE
This preliminary activity has focused on the visitor’s museum experience. The questionnaires have helped profile the audiences, according to age, gender, education, professional activities, etc.
This survey was partly conducted on-line due to the pandemic. A large share of the respondents however returned the questionnaire to the museums when the lockdown was lifted. 278 respondents took part in the survey, subdivided as follows:
A. Provincia di Padova: 51 (including 39 + 12 questionnaires for the visually impaired group)
B. Museum in Lębork: 50
C. Butterfly Arc s.r.l .: 30
D. Ris Raziskovalno Izobrazevalno Sredisce Dvorec Rakican: 32
E. Fundación Santa María la Real del patrimonio histórico: 115
SURVEY OF BEST PRACTICES
For the purpose of learning for the best examples of audience engagement in other museums, the partners distributed questionnaires and conducted interviews with operators of 18 other cultural institutions. Partners were expected to collect at least 10 questionnaires. Despite the lockdown they have achieved instead to collect 18 completed questionnaires.
DEFINITION OF CONTENTS/APPS
Leader: Butterfly Arc s.r.l.
The partners have conceived MUS.NET. Apps in order to:
- explain about the project goals and give visibility to the Creative Europe Programme
- stimulate different kinds of reactions from the visitors based on the senses, emotions and brain
- create statistical tools and collect data to profile the visitors and offer an increasingly tailormade experience
- offer different customized tours and upgrade them constantly
All Apps have satisfactorily passed the accessibility test performed by the project accessibility manager to ensure that visually impaired people may independently access the uploaded information.
Links to the Apps are as follows:
Appstore: Centro Rom
The RIS Rakičan is available on:
Leader: Butterfly Arc s.r.l.
Production of 4 videos of 10 minutes. Each video is formed of 2 parts. The first one consists of a general introduction to the museums and the project, the second one presents the collections of each museum. Videos are available on Youtube in English and in the national language
Video in English, Italian partner
Video in Italian https://youtu.be/GnsxeI_b1-4
The Lead partner Province of Padova is responsible for the project management. Its project staff assists the partners and deals with EACEA and third parties. The management kit was set up to collect all managerial tools, including executive planning sheets, financial tables, monitoring tools.
WP3 Communication and Dissemination
The responsibility of WP3 is shared between the Province of Padova and the FSMLR Fundacion Santa Maria la Real del Patrimonio Historico.
Actions under this workpackage are the project institutional communication, the communication activities linked with the realization of the events, the dissemination of the project throughout the partners’ networks
The FSMLR is in charge of the design of the Open Daysa and the networking. Informative material for Open Days is available here.
Roll-up and Communication
This flyer is available in English, Italian, Slovenian, Polish and Spanish
Photos by Freepik
A.14 INFORMATIVE-TRAINING SESSIONS FOR MUSEUM OPERATORS
Two preliminary informative and training sessions are implemented to help museum operators to handle the activities of the project and interact with the ICTs. The partner in charge of the informative sessions is RIS Dvorec Rakičan.
The first online session took place on May 24th, 2021. The informative training was arranged by RIS that also provided the information material and the platform to attend the four hours lesson.
During this session the partners introduced to the other partners their respective Apps. The Apps take by surprise the visitors who get very good value for the cost of the ticket and are a great way of touring the collections in total freedom .
The 2nd online workshop was focused on social media. According to the survey conducted in the early stages of MUS.NET. a large share of the audience relies on information discovered while browsing online in order to choose the museum and adopt its cultural offer. During the pandemic this offer was forwarded online to the audiences that were not attending the venues because of the lockdown. The big challenge for the museums has been to communicate and engage audiences during and beyond the regular opening hours, set up an exchange of views with the visitors and help them perceive the efforts toward a customized product be it for young, underage or elderly visitors. RIS Rakičan has organized this experience into a coordinated approach toward the audience of all 5 museums of the network.