MUS.NET., MUSeum NETwork, is a project about Audience Development devised for a network of European culture institutions from four European countries with the aim to resolve the decrease of visitors in the museums that they manage. They want to bring larger audiences to visit the museums, including under-represented cultural groups living near the museums involved in the project.


Audience Development is the first priority for which partners shall investigate good practices to attract the involvement of sectors of the community (women, youth, old people, and visually impaired) through a number of activities supplemented by an innovative approach offering at the cultural locations of each partner a video station, the APP Museum in the Pocket, the Draw Alive children corner.

Capacity Building-Training is in direct relation to the AD. Pps want that their staff acquire new skills, and that museum operators are trained to work with different social groups in order to improve the museum’s visibility and visits by new audiences.

Following a survey of innovative best practices, that are aimed at developing the audience and enhance the visitors’ museum experience, the partners shall envision innovative ways to capture the attention of visitors and create a bond with them, to customize the museum tours, to use successfully the social networks, the medias and the websites, to get feed-backs by visitors so the museum curators shall learn about their expectations.

Understanding how technology can transform the museum experience, how to get people to visit and to interact with the exhibits, to bring them to life using technologies inspired by augmented reality AR, are key issues of MUS.NET.

MUS.NET envisages a new role for museums, from traditional storerooms and exhibit places to open and busy public areas for studying, educating, performing, relaxing.

Even if they belong to different contexts, the MUS.NET PPs have agreed to conduct a future joint survey about the AD and to keep investigating and promoting good practices among each other and through their own cross-national networks.promoting good practces among each other and through their own cross-national networks.

Partners of project-leader Provincia di Padova: Museo di Lebork, Poland; Butterfly Arc s.r.l., Italy; RIS Rakican, Slovenia; Fundación Santa María la Real del Patrimonio Histórico, Spain.